Here is actually a uncomplicated question for every executive and small business owner: What is your definition of technology, as a subject, and as a sensible resource involving the way you run your business? The answer to that query reveals a wealth of facts, from the way a organization operates and manages the flow of information and facts to how an organization collects and analyzes data, at the same time because the investment priorities a corporation sets for itself.
My answer to the identical question, which can benefit executives in all manner of industries, is simple and frank: Technology must under no circumstances be an abstract, complicated and highly-priced concept - the province of a handful of specialists - mainly because this topic is too significant and also important to become purely academic.
Technologies have to enlighten, unite and reveal, period. Those 3 factors are direct, concrete and measurable. To that finish, they have to allow executives to find out, in real-time, exactly where and when employees make deliveries, meet with consumers, and get and transport goods and services.
This proverbial “last mile” is, actually, a route of several miles: For, technologies must, again, enlighten (explaining how effective or productive a approach is), unite (building a focused mission for everybody to fulfill) and reveal (displaying how many staff are needed for the day-to-day completion of certain tasks).
That brand of technology is neither costly nor tough to activate; it is as basic as - it already exists as an application for - the smartphones and tablets workers use frequently. I issue this statement from my personal experienced knowledge, where I serve as the Vice President of Sales and Advertising forDigitalDispatcher.com, an revolutionary developer of solutions for the fuel delivery and HVAC service market. More towards the point, as this really is exactly where the larger discussion about technology really should start,DigitalDispatcher.com shows the routes, instances and numbers of deliveries, plus the variables (such as accidents, automobile breakdowns and site visitors) accountable for any redundancies or inefficiencies.
Technology in the Service of Operations
This emphasis on technologies in the service of operations and savings could be the most quantifiable way - during and following a single workday - to calculate savings, since a manager can see and then measure whether he wants six drivers instead of ten, or five trucks or vans as an alternative to seven. That savings can translate into a huge selection of a large number of dollars, simply because a firm no extended must insure, fuel and maintain a fleet of automobiles. Nor does that enterprise must spend at least $100,000 in salary, advantages, disability charges, workers’ compensation, and well being insurance coverage and pension contributions. Now, let us broaden this principle as a metaphor for how organizations perceive and use technology as a communications resource.
Do not Isolate or Sequester the Persons Running Your Technology
If the above example teaches us something, and it educates us about many points, there is a reminder about the worth of technologies. Which is to say, a business will have to by no means treat technology as an afterthought to its core small business, as hardware to be stored inside a makeshift information center or assigned (so as to become forgotten) to junior IT personnel. That strategy, which is, sadly, too typical amongst a diverse array of small business owners defeats the incredibly purpose of technology.
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Let us, for that reason, remind - and repeat, and repeat when much more - what technologies is not. It really is not a collection of servers, multicolored wires, cables, monitors and printers - mere accessories to a company’s principal mission, which may perhaps variety from selling clothing or meals to manufacturing industrial gear or servicing coolant systems. Technologies is actually a practical application; it shows and tells, giving executives with the relevant figures necessary to make the ideal choices.
But for technologies, how can a company owner know which personnel are the most productive or which delivery routes are the most profitable, or which purchases are superfluous or outdated? Without the need of technology, how can a company communicate internally and broadcast a message externally, to its buyers, of unity and goal? And ultimately, how can an organization simplify invoicing, accelerate payments and increase morale devoid of technology?
Embrace and Educate Your Workforce
Asking these inquiries is both a fiduciary duty - no executive really should forsake substantial savings - and a sign of sensible leadership. The solution to make the answers rewarding begins by embracing technologies, in word and deed, complemented by educating employees regarding the positive aspects from the software program or applications, which make them more productive and eligible for increases in pay.
So, yes, technologies is an ally and an asset. Company owners need to embrace this fact, since it will guide them towards greater benefits, more intelligence and considerably deserved reassurance. Technologies is, indeed, a company’s most important friend.